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What is a custom business website?
A custom business website is fundamentally – a website that is built and professionally-designed, to attract new and existing customers to the business itself.
The key word here is ‘custom‘. Custom, in simple terms, is defined as something unique and bespoke created for somebody or something.
Although the word custom can be subjective or abstract, in our opinion, business websites that look exactly like their competitor’s ones aren’t custom made and unique to their brand identity.
How much does it cost to build a custom website?
Depending on the solution you choose to build your own website – whether doing it yourself or hiring the expertise of a small business web designer or developer, the total amount of costs for building a custom website can vary. Here are 3 types of fees you may encounter:
1. Subscription fees
Website building software such as Squarespace or Wix can build a professional custom website relatively quickly, depending on how comfortable you are with technological concepts.
Custom page building software like the above examples typically involve paid subscriptions per month or annually, depending on the plan chosen.
Further, if you cannot keep up with your subscriptions for whatever reason, the page builder has the right to cancel your account, in effect making the website you made there inaccessible.
2. One-time fees
If you decide to outsource the creation of your website, consultants as well as custom web development agencies typically price their work on a one-time-fee basis.
3. Web Hosting Fees
In order to host your website to the internet and make it accessible to potential and existing customers, you’ll need to pay for a web hosting plan.
Services like Wix or Squarespace may be able to host your website as part of your subscription, but most serious businesses decide to choose web hosting to not keep their eggs all in one basket.
What will happen to your website if these services no longer exist?
Webmasters experienced in web hosting can manage all of the technical aspects for you.
How do custom designed small business websites differ from other websites?
Bespoke website design for local businesses usually differs from the flashy, corporate-like websites you might engage with on a daily basis – whether that is online grocery shopping or paying your bills. Here is just a few reasons on why small business sites differ and some of their advantages:
1. Less Pages Needed
Imagine being a international financial enterprise; trading in over a dozen markets worldwide. This would mean you’d most likely have to create a new folder on your server for each market such as example.com/uk/, example.com/au/, create new pages for each of these markets, tailored to those markets.
Luckily, as a small business owner, you typically don’t need to manage hundreds or thousands of web pages to reach your desired customers.
2. Less Complex Features
Unless you are a graphic designer or visual effects professional using your website as a portfolio, you don’t always need extravagant animations to make a professional impact for your website visitors.
There is a use case for most concepts, but from our standpoint, we don’t think it is necessary for visitors to a gardener website have to carefully scroll through a web page because there is new text that appears on each scroll of the mouse. But that is just a extreme example!
Is tailored web design the same as custom web design?
Yes, that is correct. Tailored, bespoke and other synonymous words essentially describe the same concept, that is – custom made web design. ‘Tailored’ effectively means in this context a website that is designed a specific way for a specific person and/or company, in accordance to their aims and requirements.
MaestoSites.com – Affordable, Bespoke Website Design for Small Businesses
We’re shocked some firms such as smaller budget gyms are paying as much as $5k for their website installation and design process.
Maestrosites’s mission is to offer small businesses just like yours affordable solutions to accelerate your professional web presence.
