Are you a current small business owner without a website, debating on whether to utilise “Artificial Intelligence” to build your website?
Using AI to build a website is a very hot topic nowadays, especially in 2024 with the never-ending stream of free and paid chatbots and other related services you may be using in your current business operations already. People today are more eager to automate things and save time than ever before, but unfortunately neglect quality over quantity and speed.
This article serves as a reminder of how artificial intelligence could both be an advantage as well as a detriment to the success of your next website.
Contents
What should I use AI for on my website?
First of all, lets cover some of the advantages of using artificial intelligence technology for ideas for your website, and making the most of the latest developments of it.
1. Get Ideas For New Content From Chatbots like ChatGPT
Content – defined in website terms, are articles or guides to inform or give value to a specific group of people. For example, if you are a doctor, one way you can attract free visitors to your website is write articles about how to choose the right doctor for you, giving value to people in pain and offer medical solutions to them.
With the rise of chatbots, the ability to structure and plan content has became subjectively easier. This is because it is very easy to write ‘prompts’ with specific instructions such as ‘Brainstorm a list of content ideas I can write about to do with medical insurance in the United States’. Chances are, the chatbot will come up with topics you may have overlooked, didn’t think about and other aspects.
Below is a picture of the example stated above:
2. Create Schedules
To compliment the above, what you can do is use chatbots to generate schedules or calendars to manage your time (note, this isn’t just exclusive to working out when to post articles on your website)
The benefit of this would be the breakdown of topics and information that can be overwhelming, and you can adjust the schedule according to your needs:
3. Use It For General Business Use EG. Customer Service
Thinking further ahead – you can not only use Artificial Intelligence to get ideas for writing articles, you can also use it in your day-to-day business activities. Going with the medical insurance example for consistency, below is an example of how you could use ChatGPT to explain to a overwhelmed customer of medical insurance what it is and how it works.
What should I not use Artificial Intelligence for on my website?
1. Do Not Use It To Write Entire Articles on your Website
We advised using it for content ideas above, but do not use Artificial Intelligence to write entire articles.
Why?
First of all, its important to note that the way AI is made is based upon information already on the internet, among other sources. This means that whatever AI writes, it is more than likely based upon already written articles or publications from other people. Of course, with article writing you do not have to re-invent the wheel but it is highly recommended to customize whatever any chatbot application writes to prevent potential cases of plagiarism, copyright and more unwanted circumstances.
2. Don’t Use It To Implement Web Design Concepts You Do Not Understand
The whole premise of website management services is to alleviate the burden of learning a million things at once about website design, development and concepts. You may be tempted to use AI to write website code in order to fix a solution to a specific problem. But if you do not understand these specific problems and their concepts, you may be at risk of breaking your website.
Technical problems with your website may cause your website to rank lower in Google and will deter customers resulting in decreased professional web presence.
3. Double-Check Important Information
Heed the warnings provided by Artificial Intelligence applications. Whether its publishing articles on your website or general business use, double check important info – especially concerning the law! This is where Artificial Intelligence becomes Artificial Unintelligence. The amount of times we have used AI to add in information that is not correct nor substantiated.
4. Don’t Put In Sensitive Information Like Passwords or Financial Information
Without getting too negative, the advent of artificial intelligence has unfortunately opened up a a new realm for cyber criminals and hackers. If you must use AI, do not enter sensitive information like your passwords or banking information. Although applications like ChatGPT are encrypted by security standards, anybody you’re working with can potentially see it open on your computer and look through or even export your entire conversations.
